TrueForm.
A design studio for products that need character, structure, and room to evolve.
What is TrueForm?
What is TrueForm?
The genesis.
TrueForm is my independent design studio.It exists alongside my product leadership work and gives me the freedom to explore, test, and refine ideas that do not always fit inside corporate roadmaps or fixed roles.Through TrueForm, I design and ship real products for companies that want clarity without sameness and systems without rigidity. Some are large enterprises. Some are young startups. All of them care about how their product feels, behaves, and grows over time.TrueForm is not an agency in the traditional sense. It is a working studio.
The genesis.
TrueForm is my independent design studio.It exists alongside my product leadership work and gives me the freedom to explore, test, and refine ideas that do not always fit inside corporate roadmaps or fixed roles.Through TrueForm, I design and ship real products for companies that want clarity without sameness and systems without rigidity. Some are large enterprises. Some are young startups. All of them care about how their product feels, behaves, and grows over time.TrueForm is not an agency in the traditional sense. It is a working studio.
The genesis.
TrueForm is my independent design studio.It exists alongside my product leadership work and gives me the freedom to explore, test, and refine ideas that do not always fit inside corporate roadmaps or fixed roles.Through TrueForm, I design and ship real products for companies that want clarity without sameness and systems without rigidity. Some are large enterprises. Some are young startups. All of them care about how their product feels, behaves, and grows over time.TrueForm is not an agency in the traditional sense. It is a working studio.
Why I run a design studio
Running TrueForm gives me something that is hard to preserve in large organizations: space to experiment.
It allows me to:
Test new design approaches in live environments
Explore AI-driven workflows before they become mainstream
Work across brand, product, and system design without artificial boundaries
Learn faster by staying close to real constraints and real users
This freedom feeds back into my leadership work. The studio is not separate from my practice. It sharpens it.
Why I run a design studio
Running TrueForm gives me something that is hard to preserve in large organizations: space to experiment.
It allows me to:
Test new design approaches in live environments
Explore AI-driven workflows before they become mainstream
Work across brand, product, and system design without artificial boundaries
Learn faster by staying close to real constraints and real users
This freedom feeds back into my leadership work. The studio is not separate from my practice. It sharpens it.
Why I run a design studio
Running TrueForm gives me something that is hard to preserve in large organizations: space to experiment.
It allows me to:
Test new design approaches in live environments
Explore AI-driven workflows before they become mainstream
Work across brand, product, and system design without artificial boundaries
Learn faster by staying close to real constraints and real users
This freedom feeds back into my leadership work. The studio is not separate from my practice. It sharpens it.
How TrueForm works
TrueForm operates as a small, focused studio with a hands-on approach.
I work directly with clients. There are no layers, no account managers, and no handoffs that dilute intent. Every project starts with understanding how the product works, how decisions are made, and where friction appears over time.
The work usually spans:
Product UX and interaction systems
Design systems for web and native platforms
Brand identity connected to real usage
AI-assisted design processes and tooling
Creative direction grounded in usability
Projects vary in scope, but the goal remains consistent: build something that stays coherent as it grows.
How TrueForm works
TrueForm operates as a small, focused studio with a hands-on approach.
I work directly with clients. There are no layers, no account managers, and no handoffs that dilute intent. Every project starts with understanding how the product works, how decisions are made, and where friction appears over time.
The work usually spans:
Product UX and interaction systems
Design systems for web and native platforms
Brand identity connected to real usage
AI-assisted design processes and tooling
Creative direction grounded in usability
Projects vary in scope, but the goal remains consistent: build something that stays coherent as it grows.
How TrueForm works
TrueForm operates as a small, focused studio with a hands-on approach.
I work directly with clients. There are no layers, no account managers, and no handoffs that dilute intent. Every project starts with understanding how the product works, how decisions are made, and where friction appears over time.
The work usually spans:
Product UX and interaction systems
Design systems for web and native platforms
Brand identity connected to real usage
AI-assisted design processes and tooling
Creative direction grounded in usability
Projects vary in scope, but the goal remains consistent: build something that stays coherent as it grows.
Design philosophy
At TrueForm, design is treated as a system, not a surface.
Good design shapes behavior. It sets expectations. It reduces unnecessary decisions and makes important ones visible.
That applies whether the output is a dashboard, a mobile flow, or a brand identity.
I don’t chase trends or templates. I look for the underlying structure of a product and give it a form that feels intentional and stable.
Design with intent means every choice has a reason, even when the result looks simple.
Design philosophy
At TrueForm, design is treated as a system, not a surface.
Good design shapes behavior. It sets expectations. It reduces unnecessary decisions and makes important ones visible.
That applies whether the output is a dashboard, a mobile flow, or a brand identity.
I don’t chase trends or templates. I look for the underlying structure of a product and give it a form that feels intentional and stable.
Design with intent means every choice has a reason, even when the result looks simple.
Design philosophy
At TrueForm, design is treated as a system, not a surface.
Good design shapes behavior. It sets expectations. It reduces unnecessary decisions and makes important ones visible.
That applies whether the output is a dashboard, a mobile flow, or a brand identity.
I don’t chase trends or templates. I look for the underlying structure of a product and give it a form that feels intentional and stable.
Design with intent means every choice has a reason, even when the result looks simple.
Working with different types of companies
TrueForm works with both enterprise teams and early-stage companies.
Enterprise projects often focus on untangling complexity, aligning teams, and creating systems that multiple products can share.
Startup projects tend to focus on clarity, differentiation, and building a foundation that does not collapse once growth begins.
The studio adapts to context, not fashion.
Working with different types of companies
TrueForm works with both enterprise teams and early-stage companies.
Enterprise projects often focus on untangling complexity, aligning teams, and creating systems that multiple products can share.
Startup projects tend to focus on clarity, differentiation, and building a foundation that does not collapse once growth begins.
The studio adapts to context, not fashion.
Working with different types of companies
TrueForm works with both enterprise teams and early-stage companies.
Enterprise projects often focus on untangling complexity, aligning teams, and creating systems that multiple products can share.
Startup projects tend to focus on clarity, differentiation, and building a foundation that does not collapse once growth begins.
The studio adapts to context, not fashion.
TrueForm and experimentation
TrueForm is where I test ideas that later shape larger systems.
That includes:
New ways of integrating AI into design workflows
Faster validation loops using prototypes and live testing
Alternative approaches to design systems and governance
Visual and interaction experiments that push beyond safe defaults
Some experiments remain internal. Others become client work. All of them inform how I think about design at scale.
TrueForm and experimentation
TrueForm is where I test ideas that later shape larger systems.
That includes:
New ways of integrating AI into design workflows
Faster validation loops using prototypes and live testing
Alternative approaches to design systems and governance
Visual and interaction experiments that push beyond safe defaults
Some experiments remain internal. Others become client work. All of them inform how I think about design at scale.
TrueForm and experimentation
TrueForm is where I test ideas that later shape larger systems.
That includes:
New ways of integrating AI into design workflows
Faster validation loops using prototypes and live testing
Alternative approaches to design systems and governance
Visual and interaction experiments that push beyond safe defaults
Some experiments remain internal. Others become client work. All of them inform how I think about design at scale.
When TrueForm is a good fit
TrueForm works best with teams that:
Care about long-term product quality
Want clarity rather than decoration
Are open to questioning assumptions
Value design as a decision-making tool
If a project needs depth, structure, and room to think, the studio is a good match.
When TrueForm is a good fit
TrueForm works best with teams that:
Care about long-term product quality
Want clarity rather than decoration
Are open to questioning assumptions
Value design as a decision-making tool
If a project needs depth, structure, and room to think, the studio is a good match.
When TrueForm is a good fit
TrueForm works best with teams that:
Care about long-term product quality
Want clarity rather than decoration
Are open to questioning assumptions
Value design as a decision-making tool
If a project needs depth, structure, and room to think, the studio is a good match.
Let’s work together
TrueForm collaborates on selected projects each year. If you’re building a product, refining a system, or exploring how design and AI can work together in a practical way, feel free to reach out.
© Daniel Mitev
www.danielmitev.com
The future is now
© Daniel Mitev
The future is now
© Daniel Mitev
The future is now
FAQ.
What People Usually Ask Before We Work Together (FAQs)
01
What do you actually do?
02
What’s your background in UX?
03
Do you work with AI products?
04
How is your UX approach different from typical design work?
05
Do you teach or mentor designers?
06
What is the “AI in UX” course?
06
Can people work or collaborate with you?
What do you actually do?
What’s your background in UX?
Do you work with AI products?
How is your UX approach different from typical design work?
Do you teach or mentor designers?
What is the “AI in UX” course?
Can people work or collaborate with you?
What do you actually do?
What’s your background in UX?
Do you work with AI products?
How is your UX approach different from typical design work?
Do you teach or mentor designers?
What is the “AI in UX” course?
Can people work or collaborate with you?